Welcome to the official presentation of an event that we have prepared with devotion, vision, and soul. We hope it will win your hearts and take its place among the most meaningful global initiatives of our time.

The “HEYDAY ROAD” — the “Road of Acme” — is not merely an athletic event. It is a living vessel of memory, endurance, and cultural regeneration. Its route connects two of the world’s most emblematic historic sites: 
Sparta and Ancient Olympia, over a distance of 165 km (100 miles), retracing the mythic path of Lycurgus, Iphitos, and Kleosthenis — the figures whose meeting gave birth to the Olympic Truce.

Through this road, we don’t just recreate a journey.

We rekindle a message:

Of union, of renewal, and of remembrance.

This event forms the foundation of something new:

The First International Ultramarathon Culture.

A Cultural Platform of Endurance, Unity, and Myth
Heyday Road and its sibling event, the Unity Race, are part of a new category of movement. 
In a world full of races, we don’t just ask how fast or how far — 
We ask where we are going, and why. 
This is how a cultural ultramarathon platform was born: 

• Traversing ancestral routes like Sparta to Olympia
• Carrying timeless messages of peace, unity, and identity
• Combining relay, solo, and symbolic formats
• Welcoming athletes, artists, children, elders, and mentors
• Inviting every participant to rediscover their own inner road 

From Africa to Europe, from myth to modern movement, 
this is a living invitation to connection, storytelling, and legacy.

Why do we call it “Culture”? 

Because what we are building is not just a race, 
but a way of remembering, a way of gathering, 
a way of living. 
It’s not only sport. 
It’s soul. 
It’s not only competition. 
It’s continuity. 
It’s not only finish lines. 
It’s starting points — 
for collective memory, intergenerational dialogue, and healing.

Next Journey: May 2026 
With new paths. 
New stories. 
And the same timeless promise: 
From Sparta, to Truth, to Olympia. 
Will you run toward the myth?